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Market Research Analysts & Marketing Specialists

Also called: Market Analyst, Market Research Analyst, Market Research Consultant

Career Cluster: Marketing

What they do:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

On the job, you would:

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

KNOWLEDGE

Math and Science

arithmetic, algebra, geometry, calculus, or statistics
sociology and anthropology

Communications

multimedia

Arts and Humanities

English language

Business

customer service
sales and marketing

SKILLS

Basic Skills

reading work related information
thinking about the pros and cons of different ways to solve a problem

People and Technology Systems

thinking about the pros and cons of different options and picking the best one
figuring out how a system should work and how changes in the future will affect it

Problem Solving