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Writers & Authors

Also called: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Copywriter, Copywriter

Career Cluster: Arts, Audio/Video Technology & Communications

What they do:
Originate and prepare written material, such as scripts, stories, advertisements, and other material.

On the job, you would:

Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Vary language and tone of messages based on product and medium.
Present drafts and ideas to clients.

KNOWLEDGE

Engineering and Technology

computers and electronics

Communications

multimedia

Business

sales and marketing
customer service

SKILLS

Social

changing what is done based on other people's actions
talking people into changing their minds or their behavior

Basic Skills

writing things for co-workers or customers
reading work related information

Problem Solving

noticing a problem and figuring out the best way to solve it

ABILITIES

Ideas and Logic

come up with lots of ideas
create new and original ideas

Verbal

communicate by writing
read and understand what is written

PERSONALITY

People interested in this work like activities that include creating, designing, and making your own rules.

They do well at jobs that need: